The Vision Council created an array of marketing materials for practices to use when communicating with patients and vendors as they prepare to reopen their doors. The materials convey plans for...
An article detailing best practices for educating patients during the COVID-19 pandemic. The article provides information on scheduling, in-office precautions, various sanitation products, exam lane...
A video series on marketing and connecting with patients during the COVID-19 pandemic as well as reopening phases. The video highlights various topics including consumer behavior, social media,...
A guide to creating patient-facing communication detailing the procedures and safety precautions patients can expect while visiting an ophthalmologist’s office. The document, created by the American...
A series of evidence-based materials, including infographics, videos, news stories and more, designed by prominent ocular scientists to inform patients that wearing contact lenses does not increase...
Article about the growing trend toward authenticity in communications to consumers. The article includes guidelines for creating authentic content for communicating with patients with tips on...
A guide for patients on protecting eyes and health during the coronavirus pandemic, with guidelines on when and why to see an ophthalmologist during this time. View the Article from the Academy of...
