Five Stages of Recovery Presentation

Five Stages of Recovery Presentation

This presentation covers the stages of the business recovery process, as practices shift from “survive to thrive”. It provides clear direction on some of the most important aspects to monitor and manage when you reopen your eyecare practice. The file also... read more
What Good Leadership Looks Like During This Pandemic

What Good Leadership Looks Like During This Pandemic

An article on understanding what is required from leaders during the coronavirus pandemic and advice on how to overcome the desire to downplay or delay during the crisis. The guidance includes information on acting with urgency, transparent communication, responding... read more
The Toughest Leadership Test

The Toughest Leadership Test

An article detailing CEO microhabits that can help leaders seize the moment, stay ahead and take care of themselves during the pandemic. Information is provided on sustaining a balanced life, adapting personal operating models, increased intensity of communication,... read more
Connecting Purpose with the Heart of a Company

Connecting Purpose with the Heart of a Company

A social media video that delves into company purpose. The video details framework designed to challenge and inspire appraising the core of an organization. The framework includes example questions and proof points for purpose, strategy, culture, operations, marketing... read more
COVID-19 Briefing Note and Perspectives

COVID-19 Briefing Note and Perspectives

The latest perspectives on the coronavirus outbreak and recommendations on how organizations can prepare for the next normal. The article includes information on five key areas to watch including the great vaccine race, new understandings of different therapeutics,... read more
Thinking Through Your Reopen Process

Thinking Through Your Reopen Process

A document outlining resources and recommendations that should be considered when reopening. The guidance includes information on staff communication, developing practice protocols, employee policies and patient-focused procedures. The document also includes links to... read more
Paycheck Protection Program Forgiveness Changes

Paycheck Protection Program Forgiveness Changes

An article detailing the forgiveness changes to the Paycheck Protection Program (PPP). The article includes information on changes in the threshold for payroll costs, extension options, new exceptions regarding restoring workforce and more. Read the Article from... read more
Eyecare Industry: COVID Recovery Blueprint Video Series

Eyecare Industry: COVID Recovery Blueprint Video Series

A video series on marketing and connecting with patients during the COVID-19 pandemic as well as reopening phases. The video highlights various topics including consumer behavior, social media, advertising costs, email marketing, differentiating content, preparing for... read more
Patient-Facing Communication from AAO

Patient-Facing Communication from AAO

A guide to creating patient-facing communication detailing the procedures and safety precautions patients can expect while visiting an ophthalmologist’s office. The document, created by the American Academy of Ophthalmology (AAO), outlines changes to eye exams that... read more
US Import Requirements during COVID-19 – FAQ

US Import Requirements during COVID-19 – FAQ

A presentation outlining U.S. import requirements for personal protective equipment (PPE) in demand due to the COVID-19 pandemic. The presentation includes import requirements, duties and product codes for surgical masks, medical masks, N95 respirators, plastic... read more
CDC Guidance on Cleaning and Disinfecting Facilities

CDC Guidance on Cleaning and Disinfecting Facilities

The CDC guide to cleaning and disinfecting workplace facilities with information on everyday steps, steps when someone is sick and considerations for employers. The guide includes information on creating bleach solutions, cleaning soft surfaces and outdoor areas,... read more
Considerations for Opening Practice Doors during COVID-19

Considerations for Opening Practice Doors during COVID-19

An article about the unique challenges’ ophthalmologists face, including physical concerns and psychological issues, as they prepare to reopen. The article delves into point-of-care COVID-19 testing, vaccine timelines, waiting room procedures and the establishment of... read more
How Coronavirus Affects Glaucoma Patient Care

How Coronavirus Affects Glaucoma Patient Care

A video detailing how the COVID-19 pandemic has altered patient treatment, specifically for individuals with glaucoma. From instituting three layers of separation between doctor and patient to telemedicine and adjusting therapeutic prescriptions, this video outlines... read more
Staying Viable During a Shutdown

Staying Viable During a Shutdown

Advice for managing your practice, staff, patient and facilities while the practice is closed. This article outlines key issues to focus on including communicating with patients, staying in tough with staff, updating website content, securing your building or... read more
Survive to Thrive: Covid-19 Coping Skills

Survive to Thrive: Covid-19 Coping Skills

An overview presentation on how to approach the COVID-19 pandemic from a strategic, financial and leadership perspective. The presentation includes information on understanding the phases and consequences of the pandemic in terms of patient and consumer sales, eyecare... read more
Four Behaviors that Help Leaders Manage a Crisis

Four Behaviors that Help Leaders Manage a Crisis

An article on cultivating leadership skills in leaders and their teams. The article focuses on best practices for making decisions under pressure, adapting to new circumstances, delivering on priorities and engaging your team. Learn the Best Practices from Harvard... read more
Jobson Coronavirus Eyecare Provider Surveys

Jobson Coronavirus Eyecare Provider Surveys

View a collection of timely surveys of eyecare practices and optical retailers done by Jobson during the COVID-19 pandemic. The surveys include information on eyewear-related purchases, consumer behavior, rate of reopenings, staffing and more. Review the Surveys from... read more
Jobson COVID-19 Practice Performance Tracker

Jobson COVID-19 Practice Performance Tracker

During the COVID-19 pandemic, Jobson Optical Research is tracking national and regional optical business metrics for the U.S. This tracker is updated weekly with information on business revenues, insights on different products and services, practice reopenings,... read more
Using Scenario Planning to See the World Past COVID-19

Using Scenario Planning to See the World Past COVID-19

A roundup of scenarios from multiple sources showing the range of possible ways that governments, industries and societies will respond as the coronavirus pandemic plays out. The article highlights the importance of scenario planning in times of uncertainty. Source... read more
Important Coronavirus Updates for Ophthalmologists

Important Coronavirus Updates for Ophthalmologists

Questions to ask to identify patients with possible coronavirus exposure, updated interim guidelines on resuming elective ophthalmic care, and recommended protocols for scheduling or seeing patients. View the Article from the American Academy of... read more
COVID-19 and Contact Lenses: The Facts You Need to Know

COVID-19 and Contact Lenses: The Facts You Need to Know

A series of evidence-based materials, including infographics, videos, news stories and more, designed by prominent ocular scientists to inform patients that wearing contact lenses does not increase the risk of contracting COVID-19. The materials also provide guidance... read more
Coronavirus in the U.S.: Latest Map and Case Count

Coronavirus in the U.S.: Latest Map and Case Count

An interactive map showing cases and deaths by state and county with graphs showing trends, such as case increases or decreases, and analysis. The article also includes information on cluster cases and a breakdown of how data is being collected. Read the Article in... read more
COVID-19 Cases by County

COVID-19 Cases by County

Up-to-date information on COVID-19 cases and deaths for every county in the U.S., with a list of counties with the highest number of cases. The website also includes information on cases and deaths across the globe. View the Interactive Map from Johns Hopkins... read more
What COVID-19’s Second Wave Could Look Like

What COVID-19’s Second Wave Could Look Like

A review of the many variables that could affect the duration and intensity of a second wave of coronavirus. The article includes information on seasonality, “herd immunity” and vaccine predictions. View Article from Bloomberg read more
Frame Cleaning Recommendations

Frame Cleaning Recommendations

A sheet with detailed information on cleaning and disinfecting frames after patients have handled them. The document includes information on ultrasonic cleaning, UV-C light sanitizers, working with patients, customer signage and more. Review the Recommendations from... read more
PPE Inventory and Cost Example

PPE Inventory and Cost Example

An interactive spreadsheet allowing you to calculate the quantities and cost of the personal protective equipment you will need in order to operate, based on the number of patients and staff in the office per day. Download the Spreadsheet read more
Patient Communication: The Authenticity Formula

Patient Communication: The Authenticity Formula

Article about the growing trend toward authenticity in communications to consumers. The article includes guidelines for creating authentic content for communicating with patients with tips on showcasing safety, setting expectations, highlighting connection, being... read more
Coronavirus and Your Eyes

Coronavirus and Your Eyes

A guide for patients on protecting eyes and health during the coronavirus pandemic, with guidelines on when and why to see an ophthalmologist during this time. View the Article from the Academy of Ophthalmology read more
Recovery Reboot

Recovery Reboot

A six-part downloadable checklist and video series from Healthy Eyes Advantage developed to guide eyecare providers in the weeks leading up to and following reopening. Each issue includes business strategies and practice management tactics such as evaluating physical... read more
How to Disinfect Optical Equipment and Premises

How to Disinfect Optical Equipment and Premises

Details on appropriate cleaning solutions and cleaning techniques for the office. The article includes information on precautionary cleaning, finding the right chemicals, soft surface cleaning and more. Read the Guidance from the Association of Optometrists... read more
PPP Loan Forgiveness Calculator and Reopening Action Plan

PPP Loan Forgiveness Calculator and Reopening Action Plan

Spreadsheets for calculating loan forgiveness based on payroll usage, tracking key action items in the reopening process and calculating the impact of reduced business due to the pandemic. Staff assignments as well as action plans surrounding HIPPA and OSHA guidelines... read more
Tips and Tricks for Ordering PPE from Suppliers

Tips and Tricks for Ordering PPE from Suppliers

A list of vendors, with contact information, for ordering personal protective equipment (PPE), with some advice on how to get your orders filled. The document includes best practices for communicating with vendors and special instructions for specific vendors. View... read more
Cleaning and Disinfecting Your Facility – CDC Download

Cleaning and Disinfecting Your Facility – CDC Download

Specifics on cleaning and disinfecting procedures, handling illnesses, and other considerations for employers. This infographic features clear instructions and illustrations with links to additional resources from the Centers for Disease Control and Prevention (CDC).... read more
How CEOs Can Support Employee Mental Health in a Crisis

How CEOs Can Support Employee Mental Health in a Crisis

An article on how to support employees as they deal with uncertainty during the pandemic. The article offers five guidelines for reaching out to employees and supporting their emotional well-being in uncertain times. Read the Guidelines from Harvard Business... read more
The Hygienic Optician

The Hygienic Optician

Details on keeping frames, equipment and other areas of the practice sanitized, as well as personal precautions, with steps for implementation.  Worth one hour of continuing education (ABO) credit for opticians.  From 20/20 Magazine. Read the Article from... read more
Safely Seeing Patients in the Face of COVID-19

Safely Seeing Patients in the Face of COVID-19

James Deom, OD, MPH and FAAO, describes his experience in reopening his practice. The article includes details on screening patients, protocols for admitting patients into the building, telehealth services, treating myopic patients and more. Read the Story from Review... read more
The Reopening Challenge

The Reopening Challenge

Five tips for reopening a small business. The article also includes a video presentation and information on cutting costs, rehiring, business models, vendor relations and local assistance.   Read the Tips from Inc. Magazine read more
Grand Reopening Playbook

Grand Reopening Playbook

A thorough guide to reopening safely and successfully in the new reality, created by Walman Optical. Covers many aspects of reopening your practice with specific procedures and helpful checklists on topics including practice management, marketing, equipment,... read more
New Guidelines on Use and Reuse of PPE for Covid-19

New Guidelines on Use and Reuse of PPE for Covid-19

The latest guidelines from the Infectious Disease Society of America on the use of masks, face shields and other personal protective equipment. The article includes recommendations for encounters with suspected or confirmed COVID-19 patients. Read the Guidelines from... read more
Signs of a Sustained Turnaround Visible in VisionWatch Consumer Study

CMS Hikes Telephone Visit Payments During Pandemic

News from the Centers for Medicare and Medicaid Services about temporary telephone visit rate increases, to align them more closely with face-to-face visit rates. The article highlights audio-only telemedicine and supporting patients with underlying conditions. View... read more
Managing Through COVID-19

Managing Through COVID-19

A video discussion on how to address marketing and patient communication in the present circumstances. Tactics and real-time solutions for reducing hours, limiting staff and moving aspects of your business online. Includes links to additional COVID-19-related videos.... read more
Marketing Strategy

Marketing Strategy

Slide presentations and a video discussion on how to market your practice during the COVID-19 pandemic, including overall marketing and social media-specific strategies. The presentation includes information on digital communication, social media, paid marketing,... read more
Real Leaders Are Forged in Crisis

Real Leaders Are Forged in Crisis

An article with examples of how great leaders have managed disasters as well as lessons that you can apply to your practice. The article includes advice on acknowledging fear, giving people a role and purpose, emphasizing learning and more. Read the Article from... read more
Workforce and Labor Issues

Workforce and Labor Issues

Slide presentation with detailed information on the Families First Coronavirus Response Act, the Coronavirus Aid, Relief and Economic Security Act, and other regulations related to workforce issues, including paid leave, with information about individual state... read more
20 Steps to Reopening

20 Steps to Reopening

From sanitizing to staffing, this article contains advice on how you can hit the ground running and thrive in a world with coronavirus. Topics include writing a reopening plan, “herd mentality,” mandatory distancing, hands-free options, breath shields, updating... read more