The Covid-19 virus has changed the world, and our industry, in a very short time.  Pre-virus conditions will not return until a vaccine has been found and widely distributed, and business is likely to be suppressed for some time thereafter owing to economic conditions.

This website provides resources that will help you navigate the long journey from shutdown back to normal business conditions.  It contains practical insights, best practices, protocols, tools and tips for re-opening your practice and maintaining its health until conditions improve.  You will find information ranging from general economic conditions to the specifics of keeping your practice safe. The situation is dynamic, so the site will be updated as conditions change and new information becomes available.

This site is managed by The Vision Council and designed to support eye care providers and related organizations as part of its mission to promote growth in the industry.

The Reopen Eyecare Task Force

The resources found here have been compiled and curated by a task force of industry leaders who are members and partners of The Vision Council.

The Reopen Eyecare Task Force includes:

Marty Bassett, President and CEO, Walman Optical

Edward Buffington, President and CEO, GPN Technologies

David Chute, Co-Founder and CEO, ThinOptics

Marc Ferrara, CEO Information Services, Jobson Medical Information

David Friedfeld, President, ClearVision Optical

Gary Gerber, OD, Chief Dream Officer, The Power Practice

Jim McGrann, Chairman and CEO, Healthy Eyes Advantage

James Rosin, Co-President, Rosin Eyecare

John Ryan, General Manager, United Healthcare Vision


The ReopenEyecare.com Advisory Board

Comprised of eyecare providers and vision community leaders, the ReopenEyecare.com advisory board provides expert insight and feedback to the ReopenEyecare.com board of directors with the intention of improving the functionality of the website. The advisory board evaluates future content proposed by the ReopenEyecare.com board of directors, recommends beneficial articles or content, and submits original content.

Led by Justin Manning, OD, MPH, FAAO, and Executive Vice President for Professional Strategies at Healthy Eyes Advantage Inc., the advisory board includes:

Dibby Bartlett, ABOC, NCLEC – Chief Operating Officer at Todd Rogers Eyewear and President of Opticians Association of America

Katie Greiner, OD, MS, MBA, FAAO – Chief Operating Officer at Northeast Ohio Eye Surgeons

Jeff Jones, MD – Owner of Visionaire Eye Consultants

Adam Ramsey, OD – Owner of Socialite Vision

Phernell Walker, MBA, ABOM – Director of Optometric Relations at VSP Ventures