With a completely unprecedented back-to-school year approaching, this article offers tips on reaching out to families to remind them of the importance of their child’s annual eye exam. Many things have been altered by the current pandemic, but it is vital to remind parents that eye health needs, both their own and their child’s, don’t take a break. The article provides advice for talking to parents about blue-light filtering options as a way to enable higher-quality study time and solutions for fogged-up glasses for in-person classroom settings. Further information is provided on using geo-location technology through Facebook, investing in Google Ads and scheduling e-blasts.

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